I heard a rumor about Helvetica...

I'm headed to SXSW Interactive this year, and I heard a rumor that Film and Interactive overlap, and Interactive attendees are invited to watch Helvetica, http://www.helveticafilm.com/

Synopsis:
Helvetica is a feature-length documentary about typography, graphic design and global visual culture that looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

1:30 PM, Tuesday March 13th - Austin Convention Center

http://2007.sxsw.com/film/screenings/film/F8210.html 

Cancel or allow?

Re: I heard a rumor about Helvetica...

I find this funny because during the review contest I wrote three reviews and since I was copy/pasting names from Spout.com (for the links to their other films) they had to all be in Helvetica font which I apparently don't have in my edition of Word.  I would like to see this though.

I thought SXSW was a concert, is it also a film festival too?