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Will Success Spoil Rock Hunter?
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Directed by Frank Tashlin
Jayne Mansfield recreated her starmaking stage role in this film adaptation of George Axelrod's Broadway comedy. Mansfield plays a Monroe-like movie queen whom adman Tony Randall hopes to sign for a product endorsement. Through a fluke, the press believes that Randall is having an affair with Mansfield; she eagerly pounces on the attendant publicity, much to the dismay of her body-builder beau (Mickey Hargitay, then married to Mansfield). At the behest of his ad agency, Randall is forced to propose to Mansfield on a coast-to-coast TV show, which breaks the heart of his true love (Betsy Drake). Both Randall and Mansfield are saved from a marriage neither one wants by the last-minute arrival of Mansfield's hometown boy friend (Groucho Marx). Director Frank Tashlin uses Will Success Spoil Rock Hunter as an excuse to take satirical potshots at everything from TV commercials to the unwieldiness of CinemaScope. ~ Hal Erickson, All Movie Guide
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Review by All Movie Guide
All Movie Guide
is neutral about it.
Very freely adapting George Axelrod's Broadway play, screenwriter-director (and former cartoonist) Frank Tashlin turned Will Success Spoil Rock Hunter? (1957) into a riotously colorful CinemaScope pop culture satire of 1950s TV, movies, and advertising. From star Tony Randall's onscreen one-man band rendition of the 20th Century Fox theme through a brief, screen-shrinking break for commercials, Tashlin sends up both 1950s movies and their new competitor, television. As Randall's ambitious ad man Rock Hunter attempts to rope Marilyn Monroe-esque squeaky blonde starlet Jayne Mansfield (reprising her Broadway role as Rita Marlowe) into endorsing Stay-Put Lipstick, the movie pokes fun at everything from advertising, consumerism, and celebrity to overblown movie romance and the bodacious bombshell craze, not to mention the sexual mores and success mentality of 1950s America. Although Tashlin, Randall, Mansfield, and a supporting cast including Joan Blondell were in superb comic form, Will Success Spoil Rock Hunter? did not quite match the, well, success of its theatrical source. ~ Lucia Bozzola, All Movie Guide
 

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