The Promised Land is a film that takes you to the heart of Louisiana's musical phenomenon - Swamp Pop. Shot in South-west Louisiana we meet this super group of cult and underground heroes and observe their lives, their music, their culture. Tracing founder member CC Adcock's search through the swamps and flatlands of South Louisiana we are drawn into a world of beauty. This backdrop is the canvas for the introduction of the family they call the Lil' Band O' Gold. Watch as the band and their troupe see if it possible to take this soulful train of culture to the next level. Can the Lil' Band O' Gold overcome natural disasters and personal problems to carry their message beyond just another Saturday night? Or maybe Saturday night is all these virtuosos need to fulfill their desires? ~sxsw.com