Somewhere deep in the backwoods of America. Nestled between the Hands-Free Taco Eating Machine and the Universal Smileriffic Fancy Camera, sits the greatest invention in the history of mankind. A device so powerful, so important, and so secret that the inventor himself, Russell Hawker, isn't even sure what it does.
On the verge of his tenth anniversary, Russell is mired in self-doubt. His inventions have yet to take off. Adding insult to injury, his wife Sissy buys similar items off of the Cranium Concepts Best Bargain Network. Backed into a corner, Russell's only way out is to find his 'importance' and prove his worth.
With a cryptic voice from the TV urging him to build a new invention, Russell solves the paradoxes of time travel and long distance telecommunications without roaming fees. His creation, the Time Machine Telephone, will revolutionize....everything. But is it the answer he's searching for?
As Russell and Sissy plan to renew their vows, dark forces gather to split them apart. Despite Sissy's pleas, Russell, Harlan, and Jamon take off for Big City. Will they survive the road, 'bumpin' it', the 'citified people', and their green needle s**t. Will Russell discover his 'importance'? Will Patricia Van de Meer and her minions 'citify' the world? Or will Sissy find her man and defy the forces of time to save their marriage?
THE IMPORTANCE OF BEING RUSSELL! A comedy, science-fiction, time travelling, love story. Watch it and discover if a group of rednecks can stay off the couch long enough to save life as we know it.