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One, Two, Three (1961)
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All reviews for One, Two, Three
10 Best Product Placements in M ...
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"Product placement in movies is now so overdone that we may not even notice it unless a particular film or TV show really hits us over the head with a blatant in-your-face product shot. Otherwise, seeing commercial goods everywhere merely seems like everyday life in capitalist America. Just look at any of the websites that tally up products spotlighted in mainstream movies and you’ll probably be surprised (though not shocked) at how many brands appear in each new release. Did you notice that Blades of Glory contains 38 separate products? Probably not. Many of those products couldn’t have gotten their money’s worth, because the movie doesn’t allow the audience to walk away recalling any one particular item. At a time when TV’s Top Chef and 30 Rock show us how lame blatantly whorish and ironic product placement can get, and while moviegoers are being subjected to more subliminal, suggestive and unintentional advertisements (Speed Racer, Wall-E and
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One, Two, Three on Reel 13
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"To be honest, I hadn’t even heard of ONE, TWO, THREE before I saw the trailer on YouTube (http://www.youtube.com/watch? v=mOiDKpNqOE4&feature=user ) for its airing on Reel 13 this past Saturday. It’s easy to see, though, how the film got lost in the shuffle of time in spite of its big names (James Cagney and Billy Wilder). Its broad comedy style feels very dated and probably foreign to most modern audiences. Similarly, its political references to Cold War issues and sentiments (How many do you think got the reference when one of the Russian characters started to bang his shoe on a table?), which feature prominently in the plot, don’t have the resonance they would have had back then.The film takes place in 1961, the year of its release, and features James Cagney as the head of the Germany branch of Coca-Cola. The plot starts to unfold when his boss – the CEO of Coke – asks Cagney to look after his daughter during her trip to Berlin. The daughter (Pa ... "
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5 Films for Yankees Fans to Hate
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"Weather permitting, I should be at Yankees Stadium this afternoon for opening day. So, I figured I’d share one of my favorite jokes from Billy Wilder’s One, Two, Three (a film I also wrote about last week). James Cagney plays a Coca-Cola executive in West Berlin who’s supposed to be making sure his boss’ 17-year-old daughter, Scarlett (Pamela Tiffin), stays out of trouble. He does a bad job, though, because Scarlett sneaks into East Berlin, marries a young communist and gets pregnant with his child. When Cagney’s character asks the girl why she’s been helping to blow up balloons featuring the words, “Yankee Go Home”, she replies that where she comes from (Atlanta), everyone hates Yankees. I know it’s not meant to be baseball-related, but I sometimes like to pretend that Scarlett has foreseen the ‘96 and ‘99 World Series (the film takes place a few years after the Braves beat the Yankees in the 1957 World Series, but the team wasn’t yet in Atlanta at that time). And I wonder if most ... "
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Coca-Cola Cinema
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"This morning I was watching Billy Wilder’s One, Two, Three (see, readers, I do know movies before 1990), and it made me wonder if Coca-Cola is the most cinematic commercial product in the history of film. Not the most prominent in film, necessarily (in terms of either direct product placement or more casual indirect appearance,) but at least the most significant to film. After all, Coca-Cola did own a movie studio (Columbia Pictures) for the greater part of a decade (the 1980s). In addition to One, Two, Three, which is about a Coca-Cola executive in West Berlin, the soft drink figures specifically in and fundamentally to the plots of The Gods Must Be Crazy, Good Bye Lenin! and, obviously, The Coca-Cola Kid. But primarily, such direct incorporations of the brand are more about their connection to the U.S. and capitalism than they are to the "
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