Excluding a brace of 1980s TV-movie appearances, It Happens Every Thursday was the final feature film appearance of
Loretta Young. As radiantly beautiful at 40 as she'd been as a teen-aged ingenue, Young plays Jane McAvoy, the pregnant wife of big-city newspaper reporter Bob McAvoy (
John Forsythe). Tired of the urban rat race, Bob moves to a small California town and assumes ownership of a just-getting-by weekly paper. It's a hand-to-mouth existence for the first few editions, and the situation isn't remedied by the cloistered, resentful behavior of the local citizenry. The outcome of the plot hinges on a publicity stunt engineered by Bob: an attempt to artificially create rain for the drought-ridden community. The well-chosen supporting cast of It Happens Every Thursday includes
Edgar Buchanan,
Jimmy Conlin,
Willard Waterman, and in
her last film,
Gladys George. ~ Hal Erickson, All Movie Guide