Borat trickster Sasha Baron Cohen returns to the big screen to offer yet another stinging dose of sociopolitical satire in this comedy that finds him assuming the persona of gay fashionmonger Bruno, the self-proclaimed "voice of Austrian youth TV." Originally conceived as part of Cohen's cult television series
Da Ali G Show, the character of Bruno offered a cleverly-costumed Cohen the opportunity to highlight the absurdities of the fashion industry by interviewing unsuspecting fashion icons and other haute couture hangers-on. ~ Jason Buchanan, All Movie Guide