Criez-Le Sur Les Toits (Shout It From Housetops) was the French-language version of the 1931 Paramount comedy
It Pays to Advertise. Saint Granier assumes the old
Norman Foster role as the son of autocratic soap manufacturer Pauley (in the role originally played by
Eugene Pallette). To prove his value to his father -- and himself -- Granier successfully promotes an entirely fictitious soap product, forcing Pauley to bargain with Granier on the boy's terms. Simone Heliard co-stars as the loving secretary who helps our hero succeed in his goal; in the original
It Pays to Advertise, this part was essayed by
Carole Lombard. Criez-Le Sur Les Toits was the popular Saint Granier's final film on his Paramount contract. ~ Hal Erickson, All Movie Guide