At last year’s Toronto International FIlm Festival they had guys dressed up in the running outfit that Michael Cera wore in Juno jogging around town, handing out orange Tic Tacs. So, it’s only fitting that this year the only viral marketing we’ve spotted around town is from another Michael Cera film. Nick and Norah’s Infinite Playlist has a phantom band in it that is central to the plot, and we’ve spotted advertisements for this band stenciled onto sidewalks and plastered on streetlights.
Sadly, the website at the bottom of the viral posters just takes you to the somewhat annoying official website for the film. In a perfect world, it would lead to some sort of “make your own breakup playlist” site and you could make a mix for the last person who broke your heart. Then you email it to them in a drunken haze and later deny it. Oh wait, the website for the book already did that. Snap, you got served, viral marketing.
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