I knew the whole red-band fad would come to this: Fox Searchlight is promoting the latest trailer for its Sundance-pickup Choke as “the raunchiest red-band trailer EVER.” Well, I don’t know if I agree with the statement — maybe if Fox hadn’t censored the sex scenes with “Big Screen Only” banners — but something about this latest spot makes me more interested in the film. Could it be the nudity? Or the swearing? Or maybe it’s simply the greater exposure to the coarseness we’ve come to expect from Sam Rockwell. And here he appears more depraved than usual.
On the film’s adults-only website (also available to kids who know how to pick the age-restriction locks), there are also four new promotional videos featuring strippers reading passages from Chuck Palahniuk’s novel, on which the movie is based. They’re pretty funny if you’re still into the dumb stripper stereotype (I prefer the smart MENSA strippers/porn stars like Asia Carrera, of course). Also on the site, you can kinda learn how to do the Heimlich Maneuver.
Choke won a Special Jury Prize for its ensemble cast (including my current celebrity crush, Kelly Macdonald) at Sundance this past January. It opens in theaters nationwide September 26.
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