If there’s one actress working today who best reinforces the theories of Lauren Mulvey, it’s Jessica Alba. And she encourages the male gaze by maintaining a career centered playing eye candy, whether she’s having her skirt ripped off to expose her underwear (Good Luck Chuck), spending the majority of a film wearing a bikini (Into the Blue), playing a stripper (Sin City), being used to invoke jealousy (Meet Bill) or invoking erectile gags out of Mike Myers (The Love Guru). Perhaps someone should write a lengthy article on the myriad ways in which Alba relates to feminist film theory. I think her role as Invisible Woman in the Fantastic Four movies and her blind character from The Eye (who identifies herself with the dead woman whose eyes she acquires) can each inspire a few interesting theses.
Obviously Alba is aware of the male gaze and may in fact be controlling it. It’s possible even that her participation in the online staring contest at ibeatyou.com is a matter of ironic reflexivity. Watch the clip of her first-place-winning stare and you’ll understand what I mean. It’s like she’s welcoming our lustful eye and then seemingly returning the gaze, hypnotizing us into thinking she desires us, too. Certainly there are a number of men out there becoming simultaneously turned on and disturbed by this video. And hopefully there are some feminist critics taking notes on it as well.
[via The Superficial]
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