Movie news on your iPhone today!
Advertisement
Sign in
Username   Password         Forgot password?
Wanna join? Sign up
Find movies you'll love

SpoutBlog on spout.com

Viral Marketing Recreates the ’90s. Clip of the Day

Under discussion:

Wayne's World  (1992)

The Wackness  (2008)

Yesterday, we presented a clip pretending to be a film from the ’60s. Now, here’s a clip that’s pretending to be from the ’90s. Are the ’00s really that bad that we can’t own up to making films in this decade? Perhaps, but I still love both retro recreations. Today’s video is part of the viral marketing campaign for The Wackness, a movie set in 1994. And fitting for its period, the promotional clip is in the form of a mock public-access show hosted by the film’s protagonist, teenage drug dealer Luke Shapiro (as played by the film’s star, Josh Peck).

It’s been a long time since I last watched public-access television (though it had to be more recently than ‘94), so I never thought about the idea that it was almost like the predecessor to YouTube, on which we are now all watching this fake public access spot. Think about it: Wayne’s World today would be about two guys taping an internet-based talk show; Tom Green would have been famous first on YouTube; and ten years ago, all your favorite YouTube stars would have had to go to the local college in order to broadcast themselves. Only they wouldn’t have reached a fraction of the population they reached through the internet.


Originally posted on:SpoutBlog

posted on Thursday, May 29, 2008 11:00 AM by SpoutBlog


Was this review helpful?
Yeah Yeah Nope Nope



Comment    Email me new comments.