I still don’t get the deal with these “virtual worlds” the kids are all into today, but apparently someone at Paramount Pictures is hip enough to exploit get involved. The studio is opening its film vault and supplying both There.com and vMTV (which like Paramount is owned by Viacom) with thousands of very short “PG-13-or-tamer” video clips of parts of its movies (examples given are Footloose and Clueless). Unlike the full-length versions of The Matrix and Gattaca that are available in the “world” of Gaia Online, these clips are not as much for entertainment purposes as they are a sort of virtual way to “speak” in movie quotes.
There.com and vMTV members will be able to express themselves with seconds-long video clips of movie one liners — say, Danny Zucko’s “Be cool, huh?” from “Grease” — with the service called VooZoo. The application from Los Angeles-based developer FanRocket was introduced on social-networking site Facebook last month and on mobile devices Tuesday.
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