I don’t know what I’m happier about, the fact that “Bust-Ass” from All the Real Girls has been getting a lot of supporting roles in big comedies (Hot Rod, The Heartbreak Kid, Pineapple Express, Drillbit Taylor, Tropic Thunder) or that he’s got the starring role in this little comedy, which ought to receive a decent theatrical run courtesy of Paramount Vantage. I’ll tell the truth, though; I hadn’t heard of The Foot Fist Way until I was directed [via ComingSoon.net] to the movie’s new “restricted” trailer. Apparently it was quite popular when it screened at Sundance in 2007, and it so far has a rating of 9.7 stars out of 10 on its IMDb page (though only 29 people have rated it so far).
This trailer does something interesting that isn’t seen much in the world of movie marketing. It employs a sort of peer-recommendation that we’re used to seeing on book jackets. The trailer mentions the fact that it has been watched by Will Ferrell and Adam McKay at least 20 times, that it has been quoted by them and that they obsess over it. The only thing it’s missing is an actual appearance from the pair, or at least a direct statement from them. I feel like something less second-hand would be more effective.
The Foot Fist Way is scheduled to open April 11.
Originally posted on:
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