Over the weekend, a video called Jack and Hill appeared on YouTube. The clip strung together clips from Jack Nicholson films (including A Few Good Men, Five Easy Pieces and Tim Burton’s Batman) with white-on-black title cards summarizing Hillary Clinton’s qualifications to be president. Though first thought to be the work of the Clinton campaign, the Politico reported on Sunday that it was the brainchild of a number of Hollywood figures, including Rob Reiner and Nicholson himself, who produced it independently of the Clinton camp.
In the film blog world, the general consensus was that however Jack and Hill was produced, as a campaign video, it was pretty bad. “Just utterly pathetic,” was how Michael Newman put it in a comment on Chuck Tryon’s blog, and FILMMAKER editor Scott Macaulay sighed, “This election is getting too bizarre.” Beyond the obvious ideological problem that the clip has Hillary being endorse by various Nicholson villains, there’s something exceedingly lazy about the way it’s been put together. None of the characters repeat, and there’s barely a connection between their pullquotes and the titles on screen. It seems as though the idea was to stack one clip on top of the next in the hopes that, out of context, they’d play as a series of punchlines. Instead, as Tryon notes, anyone who can bring the context of the excerpted films with them to the viewing experience will be unable to refrain from doing so, and at that point, the whole thing backfires: ultimately, this is a clip in which the implication is that Hillary Clinton is going to make life better for the axe wielding psycho of The Shining, whilst restoring the Joker’s trust in the political system.
But of course, there’s already a reaction clip, one which, in particular, puts scenes from that Kubrick film to good use.
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