There is so much going on these days in the marketing of The Dark Knight (see Chris Thilk’s most recent update/summary here), but Warner Bros. may be wasting a lot of time and money on its campaigns. If we’re to believe an AP story from yesterday, there’s already enough interest in the Batman Begins sequel coming from two separate directions: comic book fandom (”the magnitude of a comic-book franchise with an illustrious 70-year history”) and, of course, the cult of celebrity death (”arguably the biggest movie featuring a posthumous role in Hollywood history.”).
The article highlights a number of posthumous film releases, including those of James Dean (Rebel Without a Cause and Giant), Spencer Tracy (Guess Who’s Coming to Dinner), Will Rogers (Steamboat Round the Bend), Bruce Lee (Enter the Dragon), his son, Brandon Lee (The Crow), John Candy (Canadian Bacon and Wagon’s East!), Natalie Wood (Brainstorm), Carole Lombard (To Be or Not to Be), Oliver Reed (Gladiator), Clark Gable (The Misfits) and Aaliyah, whose Queen of the Damned is implied to have only been successful on account of the singer/actress’ accidental demise. However, none of these performers, the article argues, had the benefit of having such a blockbuster swan song as a Batman movie (coupled with the Terry Gilliam movie, of course, but Ledger’s actual final film is considerably less anticipated and so may be less notable). So certainly Ledger will be winning the contest for Biggest Posthumous Box Office.
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