As if Toy Fair 2008 wasn’t reminding us enough about the intermingling of Hollywood and the toy and game industry, Hasbro and Universal had to go and announce a six-year partnership, which will result in at least four (mostly) board-game-inspired feature films. It wasn’t that surprising, considering the success of Transfomers and the anticipated success of G.I. Joe, both of which are based on Hasbro properties, and the still-shocking news from last summer that Ridley Scott is developing a Monopoly movie (not to mention that Hasbro had previously announced its intentions while switching from CAA to William Morris last year). Plus, this comes as a perfect follow-up to the recent Mattel/CAA team-up.
Personally, I’m wondering why the deal is so exclusive against brands that aren’t board games (Stretch Armstrong being the exception). I would love to see movies based on Mr. Potato Head, Lincoln Logs and Easy-Bake Oven. And as far as the games that aren’t getting any love, I’d be interested in movies based on Guess Who, Mouse Trap, Jenga and Risk (the Australians take over the world!!). Like me, the rest of the blogosphere has gone ga-ga for alternate ideas. Also, a lot of bloggers have been overly critical of the deal and have had some harsh responses to the list of properties that were optioned for the partnership. Check out some of my favorites after the jump.
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