I’ve already written about trailers for each of these films, and I didn’t really want to revisit either one. Even if they did have second trailers released — as most movies do — it’s typically hard for me to find the new versions in a format that I can embed here (I guess I got lucky with The Happening video above). But both of these movies have special marketing circumstances regarding their new, second trailers, that I figured they were worth noting.
The new trailer for The Happening, unlike the one I wrote about previously, seems more interested in exploiting the 9/11 and terrorist-threat angle. As if we hadn’t already guessed that Shyamalan was dealing with that kind of subject matter. Of course, the first trailer was just fine at selling the movie as a sci-fi/horror thriller, which I imagine is much more appealing to a wide audience than anything relating to 9/11. Still, I kind of understand why they decided to go this route, as well. The first trailer just made the movie look like a clone of The Mist and the upcoming horror flick The Signal. Perhaps the studio wanted to distinguish itself more as a deliberately relevant and topical genre picture. (more…)
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