The first trailer for Watchmen was clearly for the fans. It arrived just prior to Comic-Con and it included enough familiar, shot-for-panel scenes to get the geeks immediately posting film to comic comparisons. For those people who haven’t read the graphic novel, though, it may not have seemed all that special. And for those of us who don’t care much for the book, it didn’t seem to have any added appeal.
Finally, many months later comes this new trailer, which is clearly for the uninitiated. And maybe also for the haters, because it’s got me hooked, and I already know the whole story, including the disappointing ending, and don’t typically enjoy going to movies adapted from literature I dislike. But this spot sets the plot up real nice. Unlike the first trailer, this one doesn’t make the movie seem like just another superhero satire. It makes it seem like an intelligent detective story that just so happens to deal with superheroes. Probably so it looks similar to The Dark Knight.
Like what happened with the Twilight trailer that was obviously directed at non-fans, this new Watchmen trailer suddenly makes the movie seem awesome, rather than simply faithful.
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