According to The Playlist (and, for what it’s worth, Box Office Mojo is backing this up), New Line has pushed the release date of Michel Gondry’s Be Kind Rewind back a month, from January 25 to February 22. It would be impossible not to question What It All Means. After all, this is not the first time this film has been shuttled down the calendar, but the January date sure looked sticky for awhile. The studio had planned a compressed indie film media blitz to unfold over the next three weeks, to include sending Gondry on a multi-city Apple Store tour in advance of Rewind’s Sundance premiere. New Line probably just feel like they need an extra four weeks after all that to run TV ads, and that’s fair. But let’s wildly speculate as to what else could be going on, after the jump.
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