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  • Iron Man to Battle the MPAA Over TV Ads

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    Under discussion:

    Drake & Josh [TV Series]  Production Year

    Iron Man  (2008)

    Drillbit Taylor  (2008)

    The Wackness  (2008)

    Paramount may soon be under investigation by the MPAA for allegedly marketing inappropriate content to children. Specific TV ads for Iron Man and Drillbit Taylor have been highlighted by the Better Business Bureau as being targeted to kids aged 12 and under. Apparently this isn’t kosher since both movies are rated PG-13. Of course, anyone who has been to or worked at a movie theater knows, there’s no stopping kids under the age of 13 from buying tickets to such movies. But that doesn’t mean it’s suitable for PG-13-rated fare to be directly marketed to the younger audience.

    Both movies have been advertised during Nickelodeon shows Zoey 101 and Drake & Josh, which are primarily viewed by preteens and other youths. Stephanie Sanchez at IESB.net, reporting on this story, adds that the MPAA should also address Paramount’s marketing of Strange Wilderness, which she saw advertised during Spongebob Squarepants and Drake & Josh while watching the programs with her kids, aged 4 and 6. Considering that comedy is Rated R, it would seem obvious that it shouldn’t be targeted to the Nick crowd, but perhaps Paramount has trouble differentiating demographics when advertising through sister media (Paramount and Nickelodeon are both owned by Viacom).

    I know people who think Iron Man is too violent for little kids, but violence has never been an issue for the MPAA when rating movies, especially those as significant to Hollywood income as Iron Man. But if the ratings board deems a movie OK to be seen by children (never mind the parental guidance nonsense, kids will see what kids can see) shouldn’t it then be OK to be advertised to them? Or is there a double standard there?

    Fortunately Paramount is not distributing The Wackness. There’s not much likelihood that Sony will attempt to advertise the film on Nickelodeon. Though it would be little funny if they could market to the Drake & Josh fans with the tagline, “now you can finally see Josh’s naked butt.”


    Originally posted on:SpoutBlog

  • Indiana Jones and the Deforested Chest

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    While I’m still upset by all the bad buzz related to Indiana Jones and the Movie That’s Not Even in Theaters Yet, I find this story at least a little uplifting, as it’s for a great cause. Harrison Ford, who sits on the board of directors at the environmental organization, Conservation International, appears in a new PSA focused on the harms of deforestation. To show us how much it hurts the earth, Ford’s seen having his chest hair yanked out, a la Steve Carell in The 40-Year-Old Virgin.

    But does it really hurt, Harrison? Because you didn’t scream or wince at all. I know you’re a tough guy action hero, but it would really drive the point more if we could see the man behind Indy/Han Solo/Jack Ryan/President Marshall/etc. start yelling and maybe even shed a tear from pain. Nevertheless, I appreciate the sentiment, especially the way you’re capitalizing on your latest Indy movie to bring us this important message. I can’t wait for the next PSA where you get hair plugs put in to illustrate the ease of reforestation.


    Originally posted on:SpoutBlog

  • Cannes: Nerves on the CHE Red Carpet

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    Che  (2008)

    I’m watching the red carpet arrivals for the Che premiere right now via the Festivals closed circuit TV station. “Steven Soderbergh looks somewhat worried,” says the English translator. No shit. The director, wife Jules Asner and Che star Benicio Del Toro not only looked like they were walking into a hanging, but they couldn’t contain their apprehension when asked totally innocuous questions by the official red carpet interviewer. Examples:

    Red Carpet Guy: “Steven, why did you want to make a movie about Che?”

    Soderbergh: “I didn’t want to do it. They made me do it.”

    Red Carpet Guy: “How did you become Che?”

    Benicio Del Toro: “I don’t think I did it. But we tried.”

    Soderbergh: [looking around] “It’ll be an interesting evening, one way or an other.”
    Red Carpet Guy: “Are you nervous?”
    Soderbergh: “Yeah!”


    Originally posted on:SpoutBlog

  • Cannes Diary: Che and the Quest For Relevance

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    It’s Che day. Steven Soderbergh’s Guevara epic has its world premiere this evening at 6:30, and as of this 9am writing, ticket-less gawkers are already lining up outside the Palais, some with Cuban cigars, all with signs declaring their need tickets. From a press and industry perspective, people are definitely talking about the film, but everyone seems less interested in what’s going to be on screen tonight than in how it’ll eventually be seen.

    Che is screening here for the press and the public as a single, four-hour film, but it’s playing in the market for buyers as two separate pieces, The Argentine and The Guerilla. This leaves open a number of possibilities: a) the film(s) could be released franchise style, ala Kill Bill; b) the two films could be picked up by different distributors (unlikely, but not impossible); and c) one half of Che could be seen theatrically whilst the other does not. Rumor has it that the second half of the story is currently in better shape than the first; it remains to be seen what would be lost if half of Che was demoted to straight-to-DVD.

    And then there’s the competition. The competing film so far most popular with critics is probably Arnaud Desplechin’s Un Conte De Noel, a messy masterpiece of a family drama that––we think––has absolutely no shot of impressing a jury under Sean Penn’s mandate to give the Palme D’Or to a filmmaker “very aware of the times in which he lives.” If we’re to take that pullquote to mean that Penn intends to select a film with Something to Say about the horrors of war, than Waltz with Bashir is the only competition feature to screen thus far that really applies, and buzz on that one seems to be petering out as the fest moves along. There’s certainly room for Che to make an impression, especially on a jury with more than one prominent Hollywood name, who may be inclined to hail one of their own; again, as of this writing, it’s too early to say whether or not the film will deserve it.

    One film that *doesn’t* deserve plaudits, but which may be able to ride the wave of relevancy to release nonetheless, is Born in 68, an 173 minute French prestige film screening in the Marche. Laetitia Casta stars as a young libertine who becomes involved with two student wannabe revolutionaries in Paris in May 1968. The three move to a farm and start a commune and have babies and make a lot of expository statements about whether or not they’re Doing Anything For The Cause. After the first hour, the film moves through years at a laughable pace (watch Baye’s hair become progressively grayer so that she doesn’t have to act!), and eventually tracks the children born on the commune through the 80s and 90s.

    There’s potentially a thread of interesting critique going on here: the 60s counter culture was in theory about changing the world, but in practice, it was really about sex, drugs and theory; future generations picked up the mantle, but left the theory behind, dispensing with the charade that a youthful interest in politics is anything but excuse to party. Casta’s son celebrates the fall of the Berlin Wall by hooking up at a gay bar to the sound of “99 Luftbaloons,” but is this any worse than his mom, responding to the riots of ‘68 by abandoning Paris in order to make babies, goat cheese, and have stony orgies? Interesting stuff, but unfortunately, the film doesn’t really take it up, preferring instead to indulge in the soap opera aspects of the story (although, I must admit: when said gay character announced in the late 80s that he was waiting for the results of some blood tests, I walked out). Hell, who am I to complain––at least it makes for a lot of nudity.

    Born in 68 isn’t terribly made––it’s actually shot rather beautifully, although the script could use some work––but it is offensively milquetoast. It’s basically the French The Best of Youth, which was in turn the Italian Forrest Gump. I guess we’re looking at a new genre: the Overlong Ensemble Piece Condensing 40 Years of a Single Country’s History As Seen By Innocents With A Knack For Showing Up At The Right Place At The Right Time. The fact that only one of these movies is blatantly about a person with mental deficiencies is only a technicality.


    Originally posted on:SpoutBlog

  • Cannes: Two Lovers

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    Two Lovers  (2008)

    I don’t entirely buy James Grey’s Two Lovers, and typing this having just walked out of the far superior Un Conte De Noel, I feel strange even praising it. I freely admit that even as certain elements are effectively  thrilling in their depiction of tortured passion, it’s all put to the service of a narrative that is occasionally offensive in its total lack of surprise. But, but, but: after dozing on and off for the film’s first twenty or thirty minutes, I awoke to see Joaquin Phoenix breakdancing his way into the arms of Gwyneth Paltrow, and for whatever reason, from that point on I was sort of into it. About an hour later I became totally sucked in, when that moment of dance floor silliness met its dissonant counterpoint with a second, far more desperate scene of Phoenix dancing his way into Paltrow’s arms.  It’ll be too little too late for some, but in its final third, Two Lovers becomes an extremely strong parable about the madness of romantic love, and maybe even its impossibility.

    That scene…it looks like a classic romantic high, until you realize that there’s almost no color on the screen beyond the white-gold wisps of Paltrow’s windblown hair dusting the frame. It hits you that the characters think that what they’re doing is going to save them both when in fact (and maybe this is where the generic story arc becomes a bonus), we know it’s only going to make everything worse. It’s bleak. It’s beautiful.

    Two Lovers is implicitly concerned (and this should be familiar to most New Yorkers) with the way romantic relationships give us an opportunity to slide back and forth across class lines. Both Paltrow and Phoenix play adults who allow older men to pay their rent. For Paltrow, it’s a stock slimeball married guy who keeps her, a well-bred bad girl, stashed in an apartment in The Old Neighborhood––part easy alibi (his mama lives nearby), part obvious fetishistic class regression/emotional slumming (his mama lives near by). In Phoenix’s case, the older man is his father, an Israeli-born dry cleaner who wants to ensure his own comfortable retirement by making sure his wannabe photographer son hooks up with the daughter of a business partner. Too bad Phoenix is constantly running off to answer text messages from Paltrow, whose bought-and-paid-for pad is visible from Phoenix’s childhood window.

    Leonard begins relationships with both women simultaneously, and much of the film is devoted to the ways in which he immerses himself in the pleasures offered by one to ameliorate the disappointments of the other. The dry cleaner’s daughter (Vinessa Shaw) says she wants to “take care” of Phoenix, but she probably shouldn’t––at worst creepily unstable and at best just something of a bore, he’s a 30 year-old boy who has moved back in with the ‘rents after a failed engagement and at least one suicide attempt. In turn, Paltrow (more impressive than she has been in years cast against type as a roiling ball of need) exploits Leonard’s proximity (emotional, physical) as a salve for the constant pain wrought by her married boyfriend’s distance.

    The film’s tone can be fatally contradictory, and it’s hard to say whether Grey thinks that his obviously troubled protagonist’s ability to seduce two gorgeous women (and, most problematically, that he stuns both ladies into a state of love via swift administration of his dick) makes for comedy or tragedy. It doesn’t help that Phoenix himself, starting at the moment of seduction and carrying through to the end of each scene, seems like he’s playing a completely different person. A comment on the transformative nature of sexual attraction, or inconsistent filmmaking?

    I can’t decide, but ultimately, I didn’t mind. In the film’s second to last shot, Phoenix locks a single, tortured eye on the camera from behind the embrace of the woman who he’s just, by default, given a diamond ring. It’s a single shot that undercuts any possibility that this apparent traditional romantic happy ending is in fact what it seems. It would be difficult to look at that image and still believe that anyone in this movie has actually been in “real” love since they stepped on screen, to not feel a cynical, momentary jolt that romantic love itself is never really more than a collision of circumstance and impulse, a way of taking care of a need via the most readily available means. It’s nothing we haven’t seen before, but that’s not to say it doesn’t bear repeating.


    Originally posted on:SpoutBlog

  • Indiana Jones and the Brokeback Overboard

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    I’m so bored already with Indiana Jones and the Not as Good Movie as We’d Hoped that I may not even see it until its well into its run. In July (at least six weeks after the film opens), I’ll be visiting my father down in Alabama and so maybe I’ll wait and watch it with him. After all this bad buzz, such a nostalgic experience may be the only way to appreciate and enjoy it. Anyway, the only thing I’m more tired of than reading about Indy is watching movie trailers redone to make them like Brokeback Mountain. So, it’s really like having lemon juice poured on my pop culture booboo today to have been directed toward the fairly old video seen above. Thanks Stu.

    If you’re still hungry for more on the Indy backlash, check out the continued updates on Defamer, which include links to Shia LaBeouf’s denial of the film’s negative reviews and claims that SpoutBlog friend Eric Kohn has lowered the bar of film criticism by liveblogging from the Cannes press screening. (Plus, there’s new Uwe Boll updates, which I myself have sworn against continuing for the time being).


    Originally posted on:SpoutBlog

 

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