Remember last week, when I told you about how Fox had struck a deal to produce real-life Brawdo, the fictional energy drink that threw the Earth into chaos in Idiocracy, a film that Fox barely released and all but refused to promote? That energy drink now has a website (emblazoned with the Fox logo, natch) and a commercial, embedded above. You can even add Brawndo as a friend on MySpace (preferred, to complete the corporate circle) or Facebook.
So, to recap: Fox wouldn’t support a film about Brawndo, the energy drink that destroys plants, debases the human race, and makes those who drink “win at yelling,” but they are now putting wholehearted support behind the actual drink, which they’re attempting to sell to social network junkies without a trace of a reference back to the film. To be fair, I’ve seen the movie, and as far as I can tell, it didn’t exactly feel “like having sex with a tractor trailer in a parking lot.” So I’m going to give Fox the benefit of the doubt on this one.
[Via Pullquote]
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