Though it’s long past the point of Cloverfield backlash, I was only recently beginning to think the J.J. Abrams-produced monster movie could actually suck. I thought: this really is just going to be like The Blair Witch Project meets Godzilla, isn’t it? This is really not much more than a movie based around an idea. This is just a camcorder-shot sci-fi action movie, and it’s not going to be pulled off well enough to hold my attention all the way through. It didn’t help that the widely read review on AICN makes the movie sound so awesome that it’s writer, Neill Cumpston, sounds like a plant. I’ll admit that I skipped most of the review to avoid spoilers, but Stu’s excerpt at The Reeler was enough to convince me that NOTHING can be as cool as Cumpston makes it sound. It was just another thing that made me realize that no matter what, I’m going to be disappointed with the reality that will be my experience with the film.
Then I watched this new TV spot that comes to us courtesy of Movieweb (via Cinematical), which shows us that Cloverfield will not just be this hand-held-video perspective of chaos. Well, actually, it will technically just be this hand-held-video perspective of chaos, but it will at least be more expansive than I previously assumed it would be. Check out the cityscape shot from atop the roof, for instance. I didn’t expect to see jets in action. Nor did I think there’d be much action at all, not like those ground troops shooting at the monster. Am I being once again suckered by the hype? Maybe, but I enjoy playing hokey pokey with movie marketing and this time I have my right foot in. Any day now I’ll be back to the part where I take my right foot back out, but it’s very possible that by the movie’s release date, I’ll be at the point of having my whole body in, and shaking it all about.
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