A little while ago, I posted an entry about my evolving approach to writing DVD reviews. Since then, I have thought more about how my writing process has changed over the past few years.
One mental block I have had to push past is the idea that each review needs to hold some grand insight into cinema, or pop culture, or society, or, at least, the TV series or film itself.
The truth is not every film or TV show lends itself to such statement-making. I have been detaching myself from this idea for awhile, but it was my recent, forthcoming review of Alfred Hitchcock's To Catch a Thief that crystalized the need.
When confronted with a film by someone like Hitchcock, I immediately gravitate towards the Statement, but Thief, not surprisingly, deflected such thinking. Yes, it's well-crafted, etc., etc., but no one is going to mistake it for one of the director's masterworks. It's high gloss entertainment. No reason to make it into much else (by way of example, I think I forced the modest Diggers into too big of a box, and I know that one reason why I struggled with Touch of Evil is Orson Welles).
There is also the question of readership. PopMatters aims at a general, but literate audience. That gives me license to write with an academic eye and formality of language, but PM readers, ultimately, want what most readers of reviews want: a sense of whether a DVD is worth their time or not. Being able to claim some grand significance could be one reason to buy, rent, or watch something, but, of course, there's a lot of ground leading up to that point, too. In academia, there's a fetish for originality that I've had to unlearn, something that I'm actually a little thankful for for other reasons as well. I think that readers likely gravitate to the “voice” of a reviewer more than they look for novelty.
Length is another perceptual adjustment I've had to make. Journal articles tend to run 5,000-10,000 words. I knew that that wasn't necessary for features at PM, let alone reviews, but I started with three pages, or 1,500-2,000 words as a standard. This has been largely self-imposed, my reviews editor is pretty laissez faire on this issue, but I have, over the past few months, especially, begun to value concision. I think that this has emerged from writing “Worlds in Panels” where my editor does insist on brevity. Online reading is measured primarily in time rather than pages, and avoiding TLDR-type judgments only makes sense in terms of building and keeping readers.
And on that note ...
Originally posted on:
Short-Circuit Signs