I'll watch this movie tomorrow morning. But first I wanted to look it up. Naturally, I just typed "Don Juan DeMarco" into to my G-whOO-shall-be-remaininG-nameLEss toolbar. While it was searching, I remembered 'Hey! I'm a member of Spout! Why don't I just ... oh, I'll just click the link to Spout that comes up.'
Well, do you think Spout was on the first page? It wasn't! And--since I'm one to hold to the 'old adage' that pages not within the first ten listings "aren't trying hard enough"--I just thought 'Aww, screw it,' and went to the Spout page I have bookmarked.
Still, you would think the webmaster here would have already worked out some automatic optimization routine ... oh well.