Three videos of note on the Facebook page (you may have to sign in and become a fan to see it) for Andrew Bujalski’s Beeswax: two intros for Bujalski’s work made for Canadian TV, one starring Shawn Sides as Elvira and the other featuring Alex Karpovsky as Dracula. In both, bats flutter by on strings, as Bujalski himself looks on, silent but bemused. “Tonight I have a thirst,” Elvira drawls. “A thirst for a spine-tinglingly cold taste of American independent cinema!”
This is doing it right.
And then there’s this, also embedded above. I saw this on YouTube and thought it was a joke, like that thing with Kent Osborne in the garage, but apparently it’s an actual ad for a film series on Channel 4 in the UK. The ad features young attractive people standing in front of graffitied walls (very first season Real World), earnestly informing us that there’s a type of movie in which “there are no buldings blown to hell in slow motion, and you know what? That’s okay, because these films are about people!” The kicker: “There’s something going on here.” Cut to slow-talking redhead girl: “And that something, is a little something called mumblecore.” She then looks at the camera with one of those “this is just between you and me” smiles that are most often seen on television in the promotion of feminine hygeine products.
This is doing it wrong.
Beeswax opens at Film Forum on August 7 and expands to several other cities shortly after that. I like it.
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SpoutBlog » Karina Longworth