It may seem like a waste of space to beat this dead horse too heavily, but since we did devote time to analyzing why the bombing of Speed Racer is likely to have a detrimental effect on the future of the blockbuster, it’s relevant. Turns out, the film made even less money than Warner Brothers estimated––about 8% less, dropping its 3-day gross from $20.2 million to $18.6 million, and dropping the film from second place for the weekend, behind the unbeatable Iron Man, to third behind the flash-in-the-pan What Happened in Vegas.
What’s to account for the discrepancy? Apparently, when WB released their numbers on Sunday morning, they were estimating Sunday’s final take based on a typical weekend’s metrics, without accounting for the fact that this past Sunday was Mothers Day––ie: the single day of the year when parents are least likely to pander to their kids’ whines about going to see a hyper-active live-action cartoon. The other studios called bullshit, and by late Monday the real numbers came to light.
The real question is: why didn’t Warners foresee that Mothers Day was going to be a black hole for a film that apparently only appeals to eight year olds and contrarian aesthetes?
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SpoutBlog » Karina Longworth