Zoolander, Ben Stiller’s 2000 fashion world spoof, has been doing consistently well on iTunes’ movie download-to-own chart. NewTeeVee’s Chris Albrecht wonders why. “Wait, what? An eight-year-old comedy is more popular than Ratatouille, Pirates of the Caribbean: At World’s End, and High School Musical (parts 1 and 2)?”
Apple hasn’t released demographic information, but let’s try to imagine, for a second, who might be willing to spend $10 on a legal––but DRM-heavy––movie download at this stage of the game. First of all, it’s gotta be someone who uses Mac products exclusively: students, artists, upper-middle-class nerds, aging hipsters, style-conscious parents, the curious rich, celebrities. Albrecht has screen caps of several recent iTunes top sales charts, and it’s clear from a glance that adventurous cinephilies don’t seem to be yet represented––but then, with the exception of a handful of classic titles, iTunes’ movie catalog doesn’t seem to be going for adventure. So let’s assume that the cool hunter Apple user is getting their movies elsewhere, and concentrate on the more middle-of-the-road aspects of the Apple demographic.
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