Harvey Dent on the Campaign Trail
Anne Thompson points to the above picture documenting a “viral” Dark Knight marketing stunt described by a tipster thusly:
I saw these guys pull up on a corner, in a van right in the middle of downtown with big signs and bullhorns shouting to people to vote for Harvey Dent as D.A. The van was covered with Harvey Dent posters with Aaron Eckhart’s picture. Of course people had NO idea what they were talking about. They probably thought it was a real campaign.
How far in advance of the movie’s release do you think Warner Brothers will pull the correct strings in order to allow the Dark Knight campaign and the presidential campaign to merge? When can we expect Harvey Dent to endorse McCain? Or vice versa? Now that Warner Brothers is taking advantage of election season to sell their Batman sequel, at what point will real politicians start taking advantage of a new Batman sequel to sell themselves?
Originally posted on:
SpoutBlog » karina
Posted
Monday, March 17, 2008 11:56 AM
I'm amused by the idea of politicians courting my vote by endorsing movies I can't wait to see, but I wonder if the potential payoff is worth the risk. I think any politician would be afraid to link themselves with a character in a movie they haven't seen yet.
But let's say McCain has seen the movie, and whether or not he wants to be thought of as endorsing an incipient Two Face, he's unsure of how the movie will be accepted by the public when it comes out. Maybe the movie will suck (though I highly doubt that in this case), or maybe it will be construed as "liberalist propaganda" or something, and tick off more potential voters than anything.