With almost three months to go before opening night, the Tribeca Film Festival launched a publicity blitz this morning designed to rehab the festival’s troubled image. Before a press release hyping lowered ticket prices and a concentration of venues landed in my inbox around 9:30 AM, I had already read two interviews with the festival’s co-executive director Nancy Schafer, in the New York Post and the New York Sun. Why this much media, and why now? Who knows. But as Schafer acknowledges in the Post story that her festival has to compete with SXSW for post-Sundance premieres, it might be reasonable to assume they wanted to make a little bit of noise the day before South By releases their full lineup and proceeds to commandeer the attention of a certain sector of the blogosphere for a month and a half. They may not have the films, but they sure do have the publicists!
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SpoutBlog » karina