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Karina on SpoutBlog

Heath Ledger and the Dark Marketing Conundrum

heathledgerjoker.pngYou knew this blog post was coming when Warner Brothers issued a say-nothing statement hours after Heath Ledger’s body was found last week. Now, a little over a week later, the scraps of news and speculative think pieces are flooding in; I read them and put the relevant information in a bullet-point list so that you wouldn’t have to.

  • Kim Masters at Slate says The Dark Knight hasn’t entered the ADR phase yet, meaning that if any of Ledger’s lines need re-recording, they’ll have to use a voice double. More interesting is the fact that Warner Brothers is spinning The Merchandising Issue as a moral one: if they don’t sell authorized t-shirts with Heath Ledger’s face on them, “The pirates would come out of the woodwork, and then it’s completely out of control.”
  • Chris Thilk says the third party companies who planned to partner with Warner Brothers on tie-ins (including Hersheys, who are planning some kind of Batman chocolate bar) were mostly not planning on using Joker imagery anyway, and will be able to continue with their capitalization plans unabated.
  • Borys Kit passes along word that WhySoSerious.com has been appended with a black ribbon. The creepy Joker images and Ledger soundbites otherwise remain intact.
  • Meanwhile, at Reel Pop, Steve Bryant reports that the “Why So Serious?” poster featuring an image of Ledger, which will likely be taken out of print, is selling for upwards of $70 on eBay. “Does the fact that I desperately want one make me soulless and insensitive?”

More on Ledger, The Dark Knight, etc etc:

The Dark Knight trailer: Chris’ Review

Heath Ledger Joker Pics??

Heath Ledger Found Dead??

Joker Prequel: The Nontroversy (the prequel itself no longer exists on YouTube, but here are two posts about what it was like).

Daniel Day-Lewis on Heath Ledger


Originally posted on:SpoutBlog » karina

posted on Thursday, January 31, 2008 5:01 PM by Karina


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