A little confession: I’ve been a BzzAgent for the past three years, but have only participated in a couple BzzCampaigns. It’s not that I’m not a natural evangelist for a wide variety of products. It’s just that I’m typically not too excited about the campaigns I’ve been invited to thus far (I must not be within their target demographic for the really cool stuff?). I am excited about this one though. Not only has Dave Balter been a major force in the word-of-mouth (WOM) marketing word, but he now (apparently) has written the book on it…AND even more importantly so, is willing to practice what he preaches. The entire book’s marketing campaign is being done WOM-style. I LOVE that level of committment to an idea.
Although I have not read the book yet (which, quite franly, I typically have problems getting past the first couple chapters of any book), I will be downloading it for free at one of these sites:
And what timing too. The Spout Marketing Team is working on getting reinvigorated by this approach to creating great customer experiences and increasing site loyalty. If the book is any good, perhaps I’ll have to make it essential reading…more to come.
Tags: bzzagent, bzzcampaign, womma, wom, marketing, word-of-mouth, dave-balter
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appliedthinking