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  • West Michigan start-ups

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    Startup Warrior

    To be specific, the map above shows the known computer technology startups in the West Michigan area…all three of them (although I know for a fact that there are at least a couple others!). Startup Warrior (link above) provides this Google Maps mash-up of start-up from around the world. Of course, when you look at the map of the rest of the states, you see the startup pockets where you’d expect them to be (coasts, major cities and places like Denver and Austin). And, although West Michigan isn’t known for technology, it is still somewhat shocking (not surprising) that we only have three…ok…maybe 6, but still…

    So what others startups are missing from this list? By my recollection we have:

    What else…help me fill in the list…


    Originally posted on:appliedthinking

  • The Word of Mouth Manual, Volume II

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    A little confession: I’ve been a BzzAgent for the past three years, but have only participated in a couple BzzCampaigns. It’s not that I’m not a natural evangelist for a wide variety of products. It’s just that I’m typically not too excited about the campaigns I’ve been invited to thus far (I must not be within their target demographic for the really cool stuff?). I am excited about this one though. Not only has Dave Balter been a major force in the word-of-mouth (WOM) marketing word, but he now (apparently) has written the book on it…AND even more importantly so, is willing to practice what he preaches. The entire book’s marketing campaign is being done WOM-style. I LOVE that level of committment to an idea.

    Although I have not read the book yet (which, quite franly, I typically have problems getting past the first couple chapters of any book), I will be downloading it for free at one of these sites:

    And what timing too. The Spout Marketing Team is working on getting reinvigorated by this approach to creating great customer experiences and increasing site loyalty. If the book is any good, perhaps I’ll have to make it essential reading…more to come.

    Tags: , , , , , ,


    Originally posted on:appliedthinking

  • What is twitter? An explanation for my Mom

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    Jack Dorsey Presents Twitter from biz stone on Vimeo

    I get asked questions like this an awful lot from my family. Actually, less about things like twitter and more about things like Spout (and for the umpteenth time, “We help people find movies they will love”). I think that Jack does a pretty good job in explaining twitter starting with his early observation about his mother’s daily life and end with her using twitter to better communicate. According to Jack, twitter is all about helping people to more efficiently and effectively communicate their state and status. It is a real-time application that sparks conversation and highlights trends.

    But I guess the real test will be if my Mom can understand it (although my Mom is not the standard Septuagenarian…she IM’s with the family and has her own blog).

    So Mom, does twitter make any sense?

    Tags: , , ,


    Originally posted on:appliedthinking

  • Organizing my feed

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    I took some time this weekend to do something I have been thinking about for a while now: organizing my feed. That is, taking stock of all of the places that I participate online, organizing them and making sure that they work (pass information back and forth) together. In the process, I have also come up with a basic approach/philosophy to being an early adopter of online tools.

    Catalog

    Although I below to a ton of online communities, sites and services, I have narrowed down my regular participation to a handful:

    • appliedthinking (this site)
    • Spout - Helping people find movies they’ll love.
    • twitter - Micro-format blogging.
    • del.icio.us - Social bookmarking.
    • LinkedIn - Professional online network.
    • vodpod - Video cataloging and sharing.
    • LibraryThing - Online book catalog for sharing and reviewing.
    • Last.FM - The “social music revolution”
    • flickr - Online photo management and sharing.
    • facebook - A “a social utility that connects people with friends and others…”
    • FriendFeed - A place to share everything you do online.
    • tumblr - The “scrapbook” of blogs.
    • plaxo - An online address book with a “Pulse.”
    • BrightKite - A “locaiton based social network.”

    Be assured that there are others, but this is the list that I keep going back to for one reason or another.

    Organize

    The way I use them, these sites can be broken down into:

    • Primary feeds - Places that I go to post unique bits of content.
    • Secondary/derivative feeds - Places that I use to aggregate content from the primary sources. These are typically the places that I am less focused on a topic and more social.

    Additionally, I have a series of tools for:

    • Input - A mix of online and desktop tools and hardware.
    • Tracking - Primarily used to track my success. That is, am I growing a brand and how strong is it?

    AND…there are typically a set of sites that I am evaluating:

    • New tools - Are they primary feeds? Derivative? Inputs? Trackers?

    To that end, I’ve organized the above sites like this:

    …and mapped their interaction like this:

    My goal in all of this has been to: limit the sites I visit on a regular basis and increase the overall effectiveness of the ones I do…all the while trying not to duplicate too much information which just leads to junking up the web.

    Results

    Although this is still a work in progress, I think I have accomplished a couple of things. First, I’ve realized which sites/services I have committed to and second, I have a way to quickly compare new site/services/tools to the way I think about .

    For example, I have signed-up to the beta of BrightKite. In the past I would have evaluated it in a bit of a vacuum. Now I ask some relevant questions based upon the way I use the other site’s in my daily arsenal:

    • Is this a primary or secondary/derivative feed?
    • Based upon that, is it better or different than the other feeds I produce in that category?
    • Can it be updated through other input devises?
    • How does it add value to my brand?

    Additionally, I now have a clearer way of looking at the growing list of purely social sites. If they allow me to create activity by pulling (RSS) from my primary sites/services, I’ll do it. I mean, why not? Limited work for a high potential of return. Typically all I need to do is maintain my profile (and keep the avatar fresh) and let the primary sites/services keep my presence active.

    This isn’t rocket science, right? But it certainly does help in making a quick evaluation of what site/services I merely sign-up for (which is a lot) and which ones I incorporate into my life.

    Do you do it another way? See any flaws in my method? I’m all ears…

    * BrightKite, by the way, isn’t looking very good for me. Limited value for the amount of work I need to do to keep up with it. Can’t it be tied to my iPhone’s quasi-GPS?

    Tags: , , , , , , , , , , , , , , , ,


    Originally posted on:appliedthinking

 

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