Link: The Groomsmen (2006) - Spout
I saw this film at the Waterfront Film Festival this past Summer and fell in love with it. But, for whatever reason, haven't thought about it since. Last week while trying to discern Target's DVD strategy by pursuing the racks, I stumbled upon this cover. Did Ed Burns sell out? or was some marketing intern who never saw the film assigned with the task of creating this atrocity? If you haven't seen it, solely by looking at the cover, what do you think this film is about? If you can see it, the caption says something like "All they want to do is PARTY!" and Ed's shirt says "HELP!"
But check out an earlier version of the marketing (second one down).
Was this too serious? Certainly looks less serious that this one (third one down).
So if that the ploy? If you're film doesn't reach a wide audience, then market it as a party film to sucker in the kids? What is the latest pitch doesn't work either? Does it become a sexploitation film starring Britney Murphy? Gotta love the distance the Hollywood shills will go...and obviously this is a tame example.
[sigh]
Originally posted on:
appliedthinking