list http://www.spout.com/ Recent community activity around The Coca-Cola Kid on Spout Copyright 2005-9 Spout, LLC Spout RSS http://www.spout.com/images/SpoutLogoRSS.jpg http://www.spout.com/ 136 30 http://www.spout.com/films/The_Coca_Cola_Kid/6527/default.aspx Title: The Coca-Cola Kid
Year: 1985
Director: Dusan Makavejev
Plot: The ugly American bullying his way through a foreign country was a subject for comedy in several films of the 1980s, most notably Bill Forsyth's Local Hero and this film from exiled Yugoslavian director Dusan Makavejev. Eric Roberts plays Becker, an aggressive marketing executive for the Coca-Cola Company; he has been assigned to figure out why sales in hot and dry Australia aren't higher. Becker comes up against a low-key but formidable adversary, T. George McDowell (Bill Kerr), whose homegrown soda has cornered the market in his little corner of the country. Complicating matters is Terri, a local woman (Greta Scacchi) Becker hires as his secretary; she's McDowell's daughter and a single mom who's romantically attracted to the brash American. Becker wants to make a deal on his (and his employer's) terms, but he finds himself falling prey to the charms of life Down Under and the ministrations of Terri. ~ Tom Wiener, All Movie Guide
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]]>Mon, 06 Apr 2009 13:31:02 GMTThe Coca-Cola Kid1985Dusan MakavejevThe ugly American bullying his way through a foreign country was a subject for comedy in several films of the 1980s, most notably <a href="/players/P____90193/default.aspx" style='text-decoration:underline'>Bill Forsyth</a>'s <a href=/films/20689/default.aspx style='text-decoration:underline'>Local Hero</a> and this film from exiled Yugoslavian director <a href="/players/P___100850/default.aspx" style='text-decoration:underline'>Dusan Makavejev</a>. Eric Roberts plays Becker, an aggressive marketing executive for the Coca-Cola Company; he has been assigned to figure out why sales in hot and dry Australia aren't higher. Becker comes up against a low-key but formidable adversary, T. George McDowell (<a href="/players/P____37890/default.aspx" style='text-decoration:underline'>Bill Kerr</a>), whose homegrown soda has cornered the market in his little corner of the country. Complicating matters is Terri, a local woman (<a href="/players/P____63446/default.aspx" style='text-decoration:underline'>Greta Scacchi</a>) Becker hires as his secretary; she's McDowell's daughter and a single mom who's romantically attracted to the brash American. Becker wants to make a deal on his (and his employer's) terms, but he finds himself falling prey to the charms of life Down Under and the ministrations of Terri. ~ Tom Wiener, All Movie Guide112http://www.spout.com/ProductImages/t16227itg67.jpghttp://www.spout.com/films/The_Coca_Cola_Kid/6527/default.aspxFilm http://www.spout.com/blogs/spoutblog/archive/2008/3/27/26663.aspx Post By: SpoutBlog
Post To: SpoutBlog on spout.com
Post Date: 3/27/2008 5:00:28 PM
Body: This morning I was watching Billy Wilder’s One, Two, Three (see, readers, I do know movies before 1990), and it made me wonder if Coca-Cola is the most cinematic commercial product in the history of film. Not the most prominent in film, necessarily (in terms of either direct product placement or more casual indirect appearance,) but at least the most significant to film. After all, Coca-Cola did own a movie studio (Columbia Pictures) for the greater part of a decade (the 1980s). In addition to One, Two, Three, which is about a Coca-Cola executive in West Berlin, the soft drink figures specifically in and fundamentally to the plots of The Gods Must Be Crazy, Good Bye Lenin! and, obviously, The Coca-Cola Kid. But primarily, such direct incorporations of the brand are more about their connection to the U.S. and capitalism than they are to the actual product of soda. Even when Superman throws a bad guy at a giant Coca-Cola billboard in Superman II, the brand comes with a connotation of Americanism that overshadows any intent to market a beverage. And certainly the title in Godard’s Masculin, Feminin that says “The Children of Marx and Coca-Cola” means Coca-Cola in its non-product definition of being a metaphor for capitalist America. And is the joke in Dr. Strangelove (in the video above) that the head of Coca-Cola is analogous to the President of the United States? (more…) Originally posted on:SpoutBlog
]]>Thu, 27 Mar 2008 21:00:28 GMTSpoutBlogSpoutBlog on spout.com3/27/2008 5:00:28 PM This morning I was watching Billy Wilder’s One, Two, Three (see, readers, I do know movies before 1990), and it made me wonder if Coca-Cola is the most cinematic commercial product in the history of film. Not the most prominent in film, necessarily (in terms of either direct product placement or more casual indirect appearance,) but at least the most significant to film. After all, Coca-Cola did own a movie studio (Columbia Pictures) for the greater part of a decade (the 1980s). In addition to One, Two, Three, which is about a Coca-Cola executive in West Berlin, the soft drink figures specifically in and fundamentally to the plots of The Gods Must Be Crazy, Good Bye Lenin! and, obviously, The Coca-Cola Kid. But primarily, such direct incorporations of the brand are more about their connection to the U.S. and capitalism than they are to the actual product of soda. Even when Superman throws a bad guy at a giant Coca-Cola billboard in Superman II, the brand comes with a connotation of Americanism that overshadows any intent to market a beverage. And certainly the title in Godard’s Masculin, Feminin that says “The Children of Marx and Coca-Cola” means Coca-Cola in its non-product definition of being a metaphor for capitalist America. And is the joke in Dr. Strangelove (in the video above) that the head of Coca-Cola is analogous to the President of the United States? (more…) Originally posted on:SpoutBlog http://www.spout.com/members/0/tags/love/MemberTagFilms.aspxlove
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